Meet Our Team

Photo of Melissa

Melissa Siesto, RICP

Since 2014, Melissa has been helping people find clarity, understanding, and confidence in their finances. She enjoys working with businesses on their employee benefits programs and with individuals and families on their personal financial strategies. No matter the age or stage in life, Melissa’s goal is to meet people where they are and guide them on their path to financial peace of mind. Growing up in a tight-knit family, she truly values personal relationships; therefore, the relationship with her client remains at the forefront of everything she does. Her priority is making sure her clients feel comfortable, know that their best interests are held with the highest regard, and have a thorough understanding of their financial world and the opportunities and challenges that are within it.

Melissa has been a qualifying member of the Million Dollar Round Table* (2018, 2019, 2021, 2022 and 2023). She is a founding member of the ice hockey program through OASIS Rochester, a program that provides opportunities and support to disabled veterans. She also volunteers with several organizations, including Rochester Hearing and Speech Center.

Melissa’s drive for everything she does is her two boys, Adriano and Domenico. Raising them on her own, they are the light of her life and she loves spending as much time with them as she can. Her oldest is high-functioning autistic, and he is currently in college dual majoring in History and Italian. Her youngest is in high school and enjoys playing football, basketball, and lacrosse. Melissa and her fiancé Frank love traveling and visiting family all over the world. She has retired from teaching figure skating after three decades. 

Awards and Accolades

  • Executive Council**: 2016, 2017, 2019, 2021, 2022
  • President's Council**: 2018, 2020
  • MDRT since 2018
  • Top 2,020 in New York Life in 2020
  • Annuity Elite - 2016-Present
  • Life FYC Leader - 2020
  • Life Case Rate Leader - 2020
  • Premier Centurion - 2016, 2018, 2020
  • Life Foundation Award Winner - 2015
  • Career Life Achiever Award Winner - 2015
  • 2015 Best in Class Paid Lives Leader - 2014
  • Paid Lives Leader - 2017
  • Best in Class FYC Leader - 2017
  • Life Case Rate Leader - 2017
  • Long-Term Care Leader - 2017
  • Life Stars Individual Life Super Star - 2019, 2021
  • Life Stars Allstar - 2018, 2020
Photo of Barb

Eric Hurley

Eric’s philosophy is rooted in a holistic approach to financial guidance. He understands that every individual or family has their own set of dreams, priorities, and challenges. By taking time to listen and truly understand your financial aspirations, he can tailor strategies and solutions that address your specific needs and circumstances.

Education and empowerment lie at the heart of Eric’s practice. He believes in equipping his clients with the knowledge and understanding they need to make informed decisions. Eric will demystify complex financial concepts, ensuring you have a clear understanding of the strategies recommended and the potential risks involved. His aim is to empower you to actively participate in your financial journey, making you an informed and confident investor.

Eric will be there to guide you through life’s transitions, providing support and expertise during major life events or changes in your financial situation. He is dedicated to helping you build wealth, achieve financial security, and enjoy the life you envisioned.

Eric is very involved with the CURE Foundation in Rochester, NY.  Having been a survivor of Myelodysplastic Syndrome at age 15, he is passionate about giving back to the community that was there in his time of need.  Eric is very involved in coaching youth soccer teams, helping to mentor and inspire the younger generation.

*The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals, is recognized globally as the standard of excellence in life insurance sales performance in the insurance and financial services industry.

**Council is an annual company recognition program based on agent production from July 1- June 30.